Hello everyone and welcome back to My Blurred World.
I hope you’re all doing really well.
Today’s post is for all you bloggers or aspiring bloggers out there as I’m going to be talking about how to build a better blog.
I often receive questions about how to start a blog, how to grow your audience, how to get your blog noticed and what’s the best way to come up with blog post ideas, well I thought I’d write this post for you today in response to these questions in the hope that you’ll be able to learn a little something from it.
More and more people are setting up a blog these days, it’s such a common hobby to have in this day and age which I think is amazing. The most important thing to remember when you set up your blog is to blog because you enjoy it, don’t start a blog for fame and fortune because I can assure you that doesn’t come for a very long time, it still hasn’t happened to me but I’m ok with that as it’s most definitely not the reason why I write my blog.
I hope that you all find today’s post to be helpful in some way, and without further ado let’s get started.
Decide which platform is best for you
Let’s start off with a note for all you aspiring bloggers out there. One of the most important things to start off with is that you choose a blogging platform that you are happy with. Two of the most popular platforms are Blogger and WordPress, you will find that most blogs are hosted on these sites. When I started out I used Blogger but I found that it wasn’t for me so I switched to WordPress and haven’t looked back since. Some find Blogger to be a simpler website to use so they prefer it for this reason. I did like Blogger but find WordPress to be more accessible for me as a visually impaired person, but the choice is yours at the end of the day. If you are happy with the platform you’re creating your blog on then that is the first step to enjoy the blogging experience.
Create an ‘about’ page that represents you and what you do
I think you’ll find that one of the most visited pages on your blog will be your ‘about’ page. It’s most probably one of the first things a reader will want to take a look at once they’ve stumbled across your blog therefore it’s important for it to represent you and your blog as best as possible. Try to bring some of your personality into your about page, write about who you are, what your blog is about and what is the aim of your blog. Add a few photos if you wish, write about your hobbies, what you do etc, just express who you are. Make it something that will instantly grab the reader’s attention and make them want to read more of your posts.
Create a social media platform
When I first started my blog I was told by a fellow blogger that the best way to engage with others was to create a Twitter account and she wasn’t wrong. If gaining readership, connecting with fellow bloggers and discovering other blogs is important to you then setting up a Twitter or a Facebook account is one of the most important steps. I don’t personally believe that I used Twitter to my advantage at the beginning as I wasn’t sure how to go about it, how to get noticed etc but I soon got to grips with it all. Follow other bloggers (but remember to follow the bloggers who’s blogs you enjoy reading, don’t follow them just for the sake of it), retweet blogs you like, tweet the bloggers who’s posts you enjoy reading and tag retweet accounts to try to promote your own posts. Don’t go overboard on the promotion side of things though, although it’s good to put your blog out there, it will be off-putting to people if they see one tweet after the next promoting your work, try to keep it to a minimum.
Design is key
A nice and simple but eye-catching design will grab the reader’s attention when they visit your site, after all it is one of the first things one notices when visiting a blog/website. I’ve had a couple of themes and designs on my blog but last year I finally found one which I love and one which is also accessible, this is something very important for me as a visually impaired person. Choose a design/template that you feel represents you best, make your blog your own but try not to cram too much content on to one page as that could potentially look a tad messy. At the end of the day your blog is something you’ll be working on quite regularly so you need to feel completely happy with it. Put your own stamp on it!
Write for yourself
One of the most important things to remember when writing a blog is to write content and posts that you are happy with. It’s all well and good to follow the crowd, write popular posts and try to gain readership but at the end of the day if those posts aren’t something you enjoy writing, is it really worth it? Write posts about topics that you are passionate about, don’t think about the fact that what you’re writing will be read by others. For the first year or so as a blogger I believed that my passion lied with writing beauty related blog posts but I’ve since found that this is not the case recently, although I still have a passion for beauty and I spend far too much money on make-up and skin care products, I’ve found that I don’t gain as much enjoyment in writing about them anymore and that’s ok. I’m so much more passionate about the posts I’m writing these days, I love writng more about lifestyle and disability. You should find a topic that you are truly passionate about, don’t worry about what others might think because if you enjoy it then that’s all that matters.
Prompt a discussion
A great way of engaging with your readers is by prompting a discussion at the end of your posts, try asking a question to prompt your readers to answer in the comments. This is a great way of getting your followers/readers involved in what you’re writing, I definitely love doing this.
One of the most important things when blogging is to engage with fellow bloggers, this ties in with the ‘creating a social media platform’ point I mentioned previously. I can’t emphasize enough on the importance of engagement with other bloggers within the community, if you show them appreciation for their content and posts they will more than likely be extremely grateful to you for that and might even have a read of your own blog. Connecting with others within the blogging community allows you to discover other amazing and inspiring blogs, gain readership and most importantly create new friendships. I’ve most certainly gained special friendships through blogging and I can assure you that it’s an amazing feeling.
Be no one but yourself
It’s easy to get tangled up in the world of blogging but one thing you must always remember is to be yourself at all times, always remember to write content you are passionate about, have a blog design that you are happy with and you feel represents you the best, don’t try to promote your blog too much in order to gain ‘fame’ and always bring your personality into your posts. It’s something you hear all the time but that’s because it’s so important. Always be yourself on your blog and social media, this will allow you to meet others who share the same passions, you’ll gain readers that are truly interested in what you’re writing and most importantly you’ll feel happy with what you’re achieving.
I hope you found this post to be of some help, I’m aware that I may have gone on a little bit of a tangent during the course of the post but I hope you enjoyed it nonetheless,
Thank you so much for reading as always.
What are some of your tips for building a better blog?